Welcome to
My TrueNORTH Club
The #ADDAZERO Growth Hub
for GROWTH and SCALING with Confidence
Where conscientious Business Owners learn to
GROW | SCALE | EXIT
Without sacrificing your values or sanity
Hello, and welcome!
I’m Jay Allen, Managing Director at My TrueNORTH Limited. If you’re a business leader who’s serious about scaling up—without sacrificing your values or sanity—you’ve just found your new home.
Why My TrueNORTH Club?
Sustainably Growing and then Scaling a business isn't a solo sport. It's about Clarity, Community and having the right support at the right time. And that's exactly what you'll find here.
How is My TrueNORTH Club any different?
HOW we do it...
Unlike most other DIY course platforms, that promise much, then deliver one size fits nobody solutions, often leaving you to figure it out. We deliver a Hybrid approach, with LIVE cohort-based learning, alongside a vault of additional step by step guides, templates and downloadable #ADDAZERO resources.
Our courses aren't just another set of videos collecting digital dust...
Cohort-based LIVE learning
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here
Flexible, On-Demand Access
Missed a session?
Want to revisit a key insight?
No problem. Log in anytime to re-watch, catch up, or dive deeper with additional resources—so you never fall behind.
Engaged Community
Share wins, tackle challenges, and grow alongside a supportive network of business owners who “get it.”
Practical Tools & Resources
Every course is packed with actionable strategies, templates, and guides you can put to work immediately.
From mastering mindset & motivation and building resilient teams, to refining your business model and pricing for profit, you’ll find courses and resources designed to help you grow and scale—sustainably and confidently.
Our Courses
Ignite your Impact -
Marketing 101
7 Steps to make your Phone Ring
Triple WIN Sales System -
Selling Made Simple
7 Steps to Convert with Confidence
Operator to Owner -
Leadership Foundations
7 Steps transition from Operator to Owner
Price+Package=Profit -
Money Made Simple
6 Steps to Pricing Perfection
Recruit, Retain, Reward -
Building a Superhero Team
6 Steps to accelerate from Growth to SCALE
Pillars of Progress -
12 Week GROWTH intensive
12 week Intensive - Scale Foundation Builder
Battleplan
Writing your Business Plan
(Inhouse training)
Field Orders
Communicating your Vision
(Inhouse training)
Contact, Wait OUT
Overcoming Growth Challenges
(Inhouse training)
The QM Stores
How to Build a Sustainable Business
(Inhouse training)
Battalion Strength
Collaboration Masterclass
(Inhouse training)
The Promotions Board
Building your Management/Leadership Team
(Inhouse training)
#ADDAZERO in Print
The Grow| Scale | Exit Trilogy
Unlock the blueprint for extraordinary business success with my acclaimed #ADDAZERO book trilogy - The Ultimate Guide to Sustainable Growth: Establishing Basecamp, The Ultimate Guide to Sustainable Scale: Scale to Summit and The Ultimate Guide to a Successful Exit: Living your Legacy.
Whether you’re just starting out, ready to accelerate your business, or planning your next big move, each book delivers practical strategies, real-world insights, and proven frameworks designed to guide conscientious leaders through every stage of their journey. Discover how to build a thriving business, scale sustainably, and exit on your terms, all while staying true to your values and vision.
Trusted By
But don't just take our word for it...
Deciding to work with Jay was easy. Made so, by Jay sharing options on how we could work together, and allowing me the time to choose which I felt was right for me.
Nick Barnes
CEO
Jay's Deep Dive was most revealing, but what impressed me the most was his ability to quickly interpret the data and provide both insightful and practical guidance we could implement straight away.
John Quinton-Barber
Founder
Office: The Causeway
Wilderspool Causeway
Warrington
Cheshire
WA4 6PS
Call
+44 1925 699 069
Email:
[email protected]
Site:
www.MyTrueNORTH.biz