The Complete System for UK SME Owners Who Are Done Leaving Money on the Table
Price+Package=Profit Formula
CLICK BELOW TO WATCH FIRST!
You've Built a Successful Business.
So Why Does It Feel Like You're Working Harder for Less?
You're not alone.
Every day, thousands of UK SME owners like you are:
Busy but broke - plenty of clients, but the bank balance doesn't reflect it
Undercharging - afraid to raise prices despite rising costs and growing expertise
Competing on price - trapped in a race to the bottom you never wanted to enter
Paying everyone else first - leaving yourself with whatever's left (which is never enough)
Stuck - unable to scale because your pricing won't support growth
Here's the uncomfortable truth
Your pricing isn't just holding you back. It's slowly killing your business.
What if you could...
Confidently Charge What You're Worth,
And Have Customers Happily Pay It?
Imagine waking up to a business where:
Your prices reflect your true value - no more apologising or justifying
You pay yourself properly - a real salary, not "whatever's left"
Every sale is profitable - you know your numbers and they work in your favour
Clients respect your pricing - because you've positioned it correctly
You're building wealth - not just covering costs
Growth is sustainable - your pricing strategy supports scaling
This isn't a fantasy. It's what happens when you master the Price+Package=Profit Formula.
Introducing: Price+Package=Profit Formula
The only online course designed specifically for UK SME owners
who are ready to transform their pricing from guesswork
into a strategic profit-generating system.
This isn't another generic business course.
This is a comprehensive, practical, and engaging journey that takes you from pricing confusion to absolute clarity,
with the confidence to implement what you learn immediately.
What Makes This Course Different?
💡 Practical, Not Theoretical
moduleS includes interactive calculators and downloadable templates. You'll apply what you learn to YOUR business as you go, not weeks later when you've forgotten half of it.
🎯 The Complete System
From mindset to money management, from pricing psychology to scaling strategies—this course covers everything you need to price for sustainable profit and growth.
✅ Accountability Built In
With module quizzes (75% pass mark), progress tracking, and achievement tiers, you'll stay motivated and ensure you've truly mastered each concept before moving forward.
Your Transformation Journey:
The 6-Module Roadmap
Module 1 — The Pricing Wound
Identify the root belief that's been holding your pricing back — and replace it with a rational, evidence-based alternative that actually sticks.
By the end of this module, you will have:
Named your specific Pricing Wound, completed your Scarcity-to-Abundance Reframe Map, and articulated the outcome you produce for your best client in their language and their currency — your Transferable Value Index.
Module 2 — Know Your Numbers
Calculate your true costs, your Effective Hourly Rate, your break-even point, and your Pricing Gap — the real difference between what you charge and what your growth requires.
By the end of this module, you will have:
Your True Cost and Value Baseline — a complete financial snapshot including annual fixed and variable costs, monthly break-even, effective hourly rate, target annual revenue, and your Pricing Gap.
Module 3 — Who Are You Pricing For?
Build your Profitable Client Profile, audit your current client base, and stop letting the wrong clients dictate your pricing decisions.
By the end of this module, you will have:
A completed Profitable Client Profile — specific enough for a referral partner to pre-qualify someone on your behalf, built from a scored audit of your actual client base.
Module 4 — The Pricing Stack
Master value-based and outcome-based pricing, build your Gold-Silver-Bronze offer structure, and construct a Pricing Ladder that works across every conversation.
By the end of this module, you will have:
Your three-tier Gold-Silver-Bronze offer structure, your #ADDAZERO Pricing Ladder mapped across all five rungs, and a Cost of Inaction calculation you can use in every future prospect conversation.
Module 5 — Package for Profit
Turn your services into a Signature Packaged Offer — described in solution language, scoped precisely, and priced with confidence.
By the end of this module, you will have:
A complete Signature Packaged Offer — named, scoped, boundaried, and described in outcome language — ready to use in proposals immediately.
Module 6 — Price It, Own It, Scale It
Communicate your new pricing to existing clients, present it to prospects, and build your 90-Day Pricing Implementation Plan with specific dates and measurable outcomes.
By the end of this module, you will have:
Your 90-Day Pricing Implementation Plan — real actions, real dates, real measures — and a completed Profitable Pricing Playbook covering all six modules.
Your Complete Learning Experience
🎥 Engaging Video Content
Each module features professionally produced video lessons that break down complex concepts into actionable insights.
📊 Interactive Calculators & Tools
Ready-to-use calculators for cost analysis, pricing models, break-even points, and profit forecasting.
🎯 Real-World Scenario Simulations
Practice applying pricing strategies to real UK SME case studies before implementing them in your business.
✅ Module Check-In Quizzes
75% pass mark ensures you've mastered each module—with additional support if you need it.
🏆 Gamification That Motivates
Earn badges, unlock achievements, compete on leaderboards, and track your journey from pricing novice to #ADDAZERO Hero.
📜 Certificate of Completion
Demonstrate your pricing mastery with an official certificate (awarded for 75%+ across all modules).
Who This Course Is For
This course is specifically designed for UK SME business owners who:
Are Generating £50k-£500k+ but feel they should be earning more
Have clients and work, but struggle with profitability
Undercharge because You're afraid of losing customers
Don't have a clear pricing strategy
(or any strategy at all)
Pay YourselF last and never enough
Feel trapped by YOUR own success, working harder for less
Want to scale but their current pricing won't support it
Are ready to stop competing on price and start competing on value
If you nodded along to any of these, this course is for you.
Meet Your Instructor
Hi, I'm Jay Allen
Award-Winning Entrepreneur | TEDx Speaker | Founder of the #ADDAZERO Trilogy
I'm the founder and Managing Director of My TrueNORTH Limited, The Ethical Coaching Company. A UK-based business transformation consultancy specialising in helping successful entrepreneurs who feel trapped by their own success.
My Credentials:
International keynote speaker on business growth and scaling
2 successful business exits of my own, and supported over 500 owners to achieve theirs.
MSc in International Business Ethics
Fellowship in Professional Coaching (APC)
My Mission
To transform 100,000 business owners
by helping them achieve systematic freedom through ethical, sustainable business practices,
starting with getting their pricing right.
Our #ADDAZERO methodology has helped hundreds of UK SMEs add tens of thousands to their annual profits,
often within weeks of implementation.
My Approach
No fluff. No theory for theory's sake.
Just proven, practical strategies built on real-world experience and academic research into what actually works.
Course Investment
I still run this, as an in person Masterclass series at our Cheshire ,UK based offices each year, for an investment of £444+VAT
What you're getting:
6 comprehensive modules with video lessons, tools, and resources
Interactive calculators and pricing strategy templates
Real-world scenario simulations and case studies
Module quizzes with personalised feedback
Gamified learning journey with badges and achievements
Community forum access
Certificate of completion
Invitation to Complete a FREE Business Freedom Assessment
USE COUPON CODE: O3LNXO4 and access this entire course for just £97+VAT
Compare that To:
Business consultant: £150-300+ per hour (£1,200-2,400 for 8 hours)
Accountant reviewing your pricing: £1000-2,000
Lost revenue from pricing mistakes: £1,000s-£10,000s per year
The cost of staying stuck: Priceless (and painful)
For less than £100, you get the complete system that transforms your business finances forever.
STILL NOT SURE?
Frequently Asked Questions
Q: How long do I have access to the course?
A: Lifetime access. Learn at your own pace, revisit modules whenever you need a refresher.
Q: How long does it take to complete?
A: Most students complete the course in 6-8 weeks, spending 2-3 hours per week. However, you can move faster or slower based on your schedule.
Q: What if I don't have time right now?
A: The gamified format and bite-sized lessons make it easy to fit into busy schedules. Plus, the longer you wait, the more money you're leaving on the table.
Q: Is this suitable for service-based businesses? Product businesses?
A: Yes! The principles apply to any SME business, whether you sell products, services, or both.
Q: What if I'm already charging "good" prices?
A: If you're not consistently earning 6-figure profits, there's room to optimise. Even small pricing improvements compound dramatically over time.
Q: Will this work for my industry?
A: The Price+Package=Profit Formula has been successfully applied across dozens of industries—from consulting to e-commerce, professional services to trades.
Q: Do I need to be good at maths?
A: Not at all. The interactive calculators do the heavy lifting. If you can add and multiply, you're good to go.
What Students Are Saying
"Within two weeks of implementing Jay's pricing strategies, I increased my project fees by 40% and had clients accept without hesitation. The money mindset module alone was worth the investment."
"I've been in business for 8 years and never truly understood my numbers. Module 2 was a wake-up call, I was effectively working for less than minimum wage. Now I know my costs inside out and my prices reflect my true value."
"The gamification kept me engaged when other courses would have lost me. I earned every badge, hit every milestone, and now I'm an #ADDAZERO Hero with a business that actually pays me properly."
C.Jackson
Marketing Agency
J.Blake
Online Membership
C.D.Mitchell
Influencer