#ADDAZERO Game Changer
You set out to do something you were good at. You worked hard, delivered consistently, people told other people, and before you knew it you had a team, a set of clients, and a business that had grown well beyond what you originally imagined.
That's not failure. That's accidental success.
And accidentally successful businesses share one thing in common — they're built around their owner. Because that's how they started, and nobody ever stopped to redesign the architecture as they grew.
So now you have something genuinely valuable
A business that works.
A team that shows up.
Revenue that comes in.
And it still isn't giving you the life you built it for.
Not the time.
Not the freedom.
Not the ability to switch off, step back, or simply enjoy what you've created without your phone telling you otherwise.
That gap, between what you've built and what you built it for,
is what the Game Changer is designed to close.
WHAT HAPPENS ON THE DAY
This isn't a seminar. It's a working session.
The Game Changer is a half-day built around the three rules
that accidentally successful business owners break most often,
and that costs the most when left unaddressed.
Each one will be familiar.
Not because you've heard it before, but because you're living it right now.
Everything critical to your business lives in your head.
The processes, the relationships, the institutional knowledge,
the way things really get done.
Which means the business can't function without you.
Not because your team aren't capable, but because nothing has ever been documented well enough for them to run it without you.
We'll look at what that dependency is currently costing you,
in time, in freedom, and in the value of what you've built.
There's a difference between a team and a team of helpers.
Helpers take tasks off your plate.
A real team takes ownership of outcomes.
Right now, your people are probably capable of far more than you're allowing them to do.
Not because they lack ability,
but because the structure, the authority, and the framework
that would let them step up doesn't yet exist.
We'll look at the gap between the team you have
and the team that would set you free.
Most accidentally successful business owners
are caught in at least one of three pricing traps.
Undercharging for the value they deliver.
Not knowing their true costs, preventing pricing with confidence.
Or discounting under pressure because the offer isn't structured in a way that makes the price feel inevitable.
The result is a business generating revenue
without generating the profit that revenue should produce.
Turnover looks healthy.
The bank account tells a different story.
We'll identify exactly which trap you're in,
and what it's costing you every single month.
AND THEN WE GO DEEPER...
The three rules we cover on the day are the most common.
They're not the only ones.
Before the Game Changer ends,
you'll complete your Business Freedom Assessment in the room,
a scored diagnostic across all 8 Rules of the Game.
You'll leave with your personal Freedom Score,
a clear picture of where your business is strong, where it's fragile,
and what needs to change first.
That score is your map.
What you do with it is entirely up to you.
The Game Changer is built for accidentally successful business owners.
People who set out to do something they were good at, built something real, and discovered that the business they created
can't yet give them the life they built it for.
You'll recognise yourself here if:
You've built something genuinely successful,
and it's still not giving you the freedom you expected.
You have a team,
but you're still the answer to everything that matters.
A holiday feels impossible,
and when you try, your phone doesn't stop.
You know something needs to change,
but you're not sure what to fix first
You've tried the usual advice, delegate more, work on the business not in it,
and found it almost impossible to implement
while you're already running at full capacity.
This probably isn't for you if:
You're in the early stages of building and haven't yet got traction
You're looking for motivation rather than a practical working session
You want someone to do the work for you.
Clarity on which of the three most common rules you're breaking — and what it's costing you in time, money, and freedom
Your completed Business Freedom Assessment and personal Freedom Score across all 8 Rules of the Game
Three completed Game Changer worksheets capturing your own thinking on your own business
A clear picture of what needs to change first — and what the path forward looks like
You won't leave with yet another to-do list
You'll leave with a freedom map.
"What a fantastic event"
As soon as I got home I called my daughter, told her I loved her, and just booked a holiday — a bit of dad and daughter time. I can't change the past but I can sure as hell change the future for my kids."
Matt.T
March 2026
"Highly recommend this"
Having the end game in sight instead of scrambling day-to-day—stop playing small. I'm creating a new schedule and booked a call to speak to you for the support I need.
Nicola.W
March 2026
"Seeing it through a different paradigm, makes ALL the difference"
I need a business plan to go big and want your help putting it together. I'll speak to you next about this.
Amanda.D
March 2026
"Far better than I could ever have expected"
Jay quickly helped me identify and understand the root cause of my frustrations within the business… And has enabled me to fall back in love with my business, my life, and my retirement!
John.B
March 2025
"I walked out with a completely different perspective "
I've had coaching before, but nothing that tackled the commercial side with this much honesty. The conversation about pricing alone was worth ten times the investment. I walked in thinking the way I approached my fees was a values thing. I walked out with a completely different perspective — and a plan
Caroline.F
April 2026
"Eye-Opening doesn't cover it"
I came in thinking I had the foundations in place. I left realising I'd built my network on borrowed infrastructure. The Game Changer gave me a completely different lens on what it actually takes to scale a licensed model properly.
Ben.E
April 2025
"I left with more clarity than I've had in months"
I was working 60+ hours a week and couldn't understand why having a VA wasn't making a dent in it. Within the first hour I could see exactly why — and it had nothing to do with her. The structured approach Jay takes cuts straight through to the real problem.
Darren.K
March 2025
I'm Jay Allen, Business Freedom Coach and founder of the #ADDAZERO Methodology.
I've spent the last decade working with accidentally successful business owners across 34 countries, people who built something real and found themselves trapped inside it.
I know what that feels like. Not from a textbook. From experience, building, scaling, and exiting businesses myself. Losing one to Brexit. Starting again. And learning, every time, that the difference between a business that traps you and one that frees you isn't talent or effort.
It's the rules you're playing by.
The Game Changer exists because the business owners who need this most are exactly the ones who've convinced themselves they're too busy, it costs too much, and it probably won't apply to them.
It will.
In arduis fidelis.
📅 Date: 2 June
📍 The Outset, Warrington
⏰ Half day 09.30 - 13.30
💷 £97+VAT
(becomes a deposit if we work together afterwards)
🪑 Places are strictly limited
I've tried to enter all the most commonly asked questions here. But, if your question isn't here,
simply get in touch, I'm here to help
The format is deliberately interactive. There's structured content, but this isn't a lecture. Expect conversation, challenge, and exercises that make you think differently about your own business, not death by slide deck.
At the end of the #ADDAZERO Game Changer, there will be an invitation to progress further. But you'll have had three to four hours of genuine, applicable value before that conversation happens. You're under no obligation, and there's no pressure. If it's right for you, you'll know.
It's the framework I developed across three businesses and two decades of working with accidental business owners. The core premise is simple: most business owners are one decision away from a completely different trajectory. The 8 Universal Rules sit at the heart of it. This GameChanger is an introduction to that.
An intentionally small group of other business owners who have built something real and are ready to think about it differently. Deliberately small, deliberately focused.
Yourself, something to write with, and an open mind. Leave your assumptions about what a business event looks like at the door.
There is street parking opposite the venue, or PAYG parking 40 metres from the venue at Dixon Street Car Park.
The full venue address is:
The Outset, Sankey Street, Warrington, WA1 1NN
WHAT 3 WORDS for the venue is: https://w3w.co/trendy.play.list
WHAT 3 WORDS for parking is: https://w3w.co/ample.foal.prompting
© My TrueNORTH Ltd. All rights reserved.